I’m Alejandro.
Research-driven.
Engineering-minded.
AI-fluent.
Currently
Designing & researching @ HSBC
Mexico City
Previously
Product design @ DaCodes & Orium
Research & engineering @ UPC Chiapas | Barcelona
I’m a
PRODUCT DESIGNER
I combine research, design and engineering to create human–AI interfaces
A few things I’ve helped make.
Explore work ↓01 · ML tooling · 2025
MLSToolbox —
CodeAssessment
From a single code-quality score to prioritized, file-level issues that ML engineers can act on.
10:524:18Median time to first actionable issue
2/65/6Task success
2 moderated rounds · n = 6 each · directional
Read case study →
02 · EdTech · DaCodes
Ominio
A gamified, AI-driven soft-skills app for students and early-career professionals.
Read case study →
03 · Enterprise · DaCodes
Nissan intranet
An internal intranet redesign: workflows, a design system and ~150–200 responsive screens.
Read case study →Research studies · HSBC
- 04HSBC Benefits HubBenchmarking points value, expiration and redemption across channels.UX research · Benchmark
- 05Multifunctional ATM studyMapping the cash-deposit journey across five Mexican banks.UX research · Field
- 06Mobile Security BenchmarkBiometrics, device binding and security centers in banking apps.UX research · Benchmark
So, how did I get here? A quick tour,2002 to now.
Early years
Curiosity came first
A temporary chapter about the interests, places and small obsessions that shaped how I see the world.